DGCooley & Co., USA
High-quality UX Research is critical to the design and development of good products and services. While emphasis on different activities may shift depending on the background and needs of the audience as a whole, we plan to cover:
Attendees should bring a laptop to participate fully in all of the hands-on activities.
This tutorial provides benefit to a wide audience, including:
Danielle Cooley is the founder of DGCooley & Co., a bespoke strategy and research consultancy. For more than 20 years, her research has been applied to a variety of products and processes for such organizations as Hyundai, Pfizer, Mayo Clinic, Enterprise Rent-a-Car, Fidelity Investments, MasterCard, and more.
A frequent international conference speaker, workshop facilitator, and instructor at Northeastern University, Danielle has a BE in Biomedical and Electrical Engineering from Vanderbilt University and a MS in Human Factors in Information Design from Bentley University.
Jennifer Romano is a Staff UX Researcher and Manager at Google, an instructor at UC Berkeley Extension, an instructor at the University of Maryland, and a UXR Coach. Jen teaches graduate-level classes, trains UX professionals, and coaches people who are entering the field.
Jen is an established leader in the UX Field: she is the founder of the mentorship program, webinar program, and short course program for the User Experience Professionals Association (UXPA) and is a Board Member of the UX Quality Certification Center (UXQCC).
Jen received a Ph.D. in Applied/Experimental Psychology from Catholic University of America.