Danielle Cooley (short bio)

DGCooley & Co., USA

Jen Romano (short bio)

Google, USA

Objectives:

This tutorial:

• introduces key foundations of UX Research practice
• introduces attendees to a variety of UX Research methods currently used in industry
• discusses when to use each technique
• outlines frequent mistakes and challenges of UX Research activities
• provides opportunities for attendees to practice several of these methods hands-on, using real-world examples

Content:

High-quality UX Research is critical to the design and development of good products and services. While emphasis on different activities may shift depending on the background and needs of the audience as a whole, we plan to cover:

• Formative vs. evaluative research
• Different types of bias and how to avoid introducing them into any research method.
• Fundamentals of Survey design, including exercises
• Best practices for one-on-one interviews, including practice interviews
• Various protocols for Diary Studies (also known as Journaling Studies)
• Information Architecture research methods, including hands-on setup of card sorting and/or tree testing studies
• Introduction to field observations, including practical tips and tricks for conducting field studies
• Basics of Usability Testing
• Analysis and reporting techniques for each method presented

Attendees should bring a laptop to participate fully in all of the hands-on activities.

Target Audience:

This tutorial provides benefit to a wide audience, including:

• People new to UX Research
• UX Researchers or Designers desiring to expand the breadth of their UX Research toolkit
• Academics considering transition to industry
• Developers
• Anyone in a research-related role, such as Product Managers, Business Analysts, and Digital Strategists
• Many more! The course has enough flexibility to accommodate a variety of individual needs.