T17: UX Research 101: Methods Overview

Tuesday, 25 July 2023, 08:30 - 12:30 CEST (Copenhagen)
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Danielle Cooley (short bio)

DGCooley & Co., USA

Jen Romano (short bio)

Google, USA



This tutorial:

  • introduces key foundations of UX Research practice
  • introduces attendees to a variety of UX Research methods currently used in industry
  • discusses when to use each technique
  • outlines frequent mistakes and challenges of UX Research activities
  • provides opportunities for attendees to practice several of these methods hands-on, using real-world examples



High-quality UX Research is critical to the design and development of good products and services. While emphasis on different activities may shift depending on the background and needs of the audience as a whole, we plan to cover:

  • Formative vs. evaluative research
  • Different types of bias and how to avoid introducing them into any research method.
  • Fundamentals of Survey design, including exercises
  • Best practices for one-on-one interviews, including practice interviews
  • Various protocols for Diary Studies (also known as Journaling Studies)
  • Information Architecture research methods, including hands-on setup of card sorting and/or tree testing studies
  • Introduction to field observations, including practical tips and tricks for conducting field studies
  • Basics of Usability Testing
  • Analysis and reporting techniques for each method presented

Attendees should bring a laptop to participate fully in all of the hands-on activities.


Target Audience:

This tutorial provides benefit to a wide audience, including:

  • People new to UX Research
  • UX Researchers or Designers desiring to expand the breadth of their UX Research toolkit
  • Academics considering transition to industry
  • Developers
  • Anyone in a research-related role, such as Product Managers, Business Analysts, and Digital Strategists
  • Many more! The course has enough flexibility to accommodate a variety of individual needs.

Bio Sketches of Presenters:

Danielle Cooley is the founder of DGCooley & Co., a bespoke strategy and research consultancy. For more than 20 years, her research has been applied to a variety of products and processes for such organizations as Hyundai, Pfizer, Mayo Clinic, Enterprise Rent-a-Car, Fidelity Investments, MasterCard, and more. 

A frequent international conference speaker, workshop facilitator, and instructor at Northeastern University, Danielle has a BE in Biomedical and Electrical Engineering from Vanderbilt University and a MS in Human Factors in Information Design from Bentley University.

Jennifer Romano is a Staff UX Researcher and Manager at Google, an instructor at UC Berkeley Extension, an instructor at the University of Maryland, and a UXR Coach. Jen teaches graduate-level classes, trains UX professionals, and coaches people who are entering the field. 

Jen is an established leader in the UX Field: she is the founder of the mentorship program, webinar program, and short course program for the User Experience Professionals Association (UXPA) and is a Board Member of the UX Quality Certification Center (UXQCC).

Jen received a Ph.D. in Applied/Experimental Psychology from Catholic University of America.