The increasing internationalization and globalization of communication, business and industry is leading to a wide cultural diversification of individuals and groups of users who access information, services and products. If interactive systems are to be usable, useful, and appealing to such a wide range of users, culture becomes an important HCI issue. Therefore, HCI practitioners and designers face the challenges of designing across different cultures, and need to elaborate and adopt design approaches, which take into account cultural models, factors, expectations and preferences, and allow to develop cross-cultural user experiences accommodating global users.

The Cross-Cultural Design (CCD) Conference, an affiliated conference of the HCI International Conference, arrived at its 15th edition and solicits papers from academics, researchers, industry and professionals, on a broad range of theoretical and applied issues related to Cross-Cultural Design and its applications.

Call for participation leaflet (112KB)

The related topics include, but are not limited to:

  • Cross-cultural communication
  • Cross-cultural interaction
  • Cross-cultural management
  • Cross-cultural product and service design
  • Cultural differences
  • Culture and psychology
  • Design for social change in global markets
  • Design for social development
  • Developing HCI expertise and capability worldwide
  • International ethnographic studies
  • International standards
  • International usability evaluation
  • Cross-cultural training
  • Cross-cultural negotiation
  • Communication barriers
  • Intercultural business communication
  • Organizational culture under globalization
  • Leadership in the global company
  • Program Chair

    P.L. Patrick Rau

    Tsinghua University, P.R. China

  • Board Members

  • Kuohsiang Chen
    Fozhou University of International Studies and Trade, P.R. China
  • Na Chen
    Beijing University of Chemical Technology, P.R. China
  • Zhe Chen
    Beihang University, P.R. China
  • Wen-Ko Chiou
    Chang Geng University, Taiwan*, China
  • Hanjing Huang
    Fuzhou University, P.R. China
  • Yu-Chi Lee
    South China University of Technology, P.R. China
  • Xin Lei
    Zhejiang University of Technology, P.R. China
  • Sheau-Farn Max Liang
    National Taipei University of Technology, Taiwan*, China
  • Po-Hsien Lin
    National Taiwan University of Arts, Taiwan*, China
  • Rungtai Lin
    National Taiwan University of Arts, Taiwan*, China
  • Ta-Ping (Robert) Lu
    Sichuan University – Pittsburgh Institute, P.R. China
  • Xingda Qu
    Shenzhen University, P.R. China
  • Huatong Sun
    University of Washington Tacoma, United States
  • Hao Tan
    Hunan University, P.R. China
  • Pei-Lee Teh
    Monash University, Malaysia
  • Runting Zhong
    Jiangnan University, P.R. China
* Consistent with the 'one-China policy' of the United Nations Organization and the United States (maintaining unofficial relations with Taiwan after 1979).